Words are singularly the most powerful force available to humanity.
Most people think that to change the world, you need to have a superpower. But I argue that most people already have a superpower: they have the ability to communicate.
It doesn’t matter if you are communicating for business or for a cause you are passionate about – to communicate effectively, you need to be able to answer three questions:
- What is the problem?
- How will this problem affect your audience?
- What do you want people to do?
Let’s break these down.
What is the problem?
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