Companies all over the world – from Japan to Germany – have adopted English as their official language. This makes it more important than ever to be able to communicate effectively in English to close deals, work with partners, and form productive working relationships.
Notice that I said, ‘communicate effectively’ and not ‘speak fluently’ in that last paragraph? There is a difference and that difference is important.
Communicating effectively means being understood. It means speaking so that the others at the table understand what you just said what you mean. It means having the cultural understanding to know when it’s OK to tell a joke or use a particular idiom. It means using all that lovely grammar you’ve perfected (or not) to create written work that really grabs your readers attention.
That’s where I come in.